Turn your F&B brand into a story worth following.
The TNBT Pilot is a build-in-public sprint for early food and beverage founders. Six bootcamps, one small cohort, filmed as it happens. You build your brand in the open and finish on Demo Day, in front of real investors.
Most F&B brands do not fail on product.
They fail on being invisible at the exact moment they are good enough to buy. Great taste, real customers, real early revenue, and still nobody knows they exist. TNBT is built to fix that. We take brands that already work at small scale and help them build in the open, so demand and market access grow alongside the brand. This is the pilot. It is small, it is honest, and it is the start of something.
A pure build-in-public sprint.
No equity, no funding
The pilot is a pure execution, storytelling, and market access sprint. We take nothing.
6 to 8 F&B startups
A small, tight cohort so every founder gets real attention.
6 bootcamps
Working sessions on brand, economics, marketing, distribution, supply, and investor readiness.
Filmed as it happens
Your journey becomes daily Reels and Shorts. The build is the show.
Is this you?
- You have a real F&B product with early sales, not just an idea.
- You have figured out your product and have your first customers or early revenue.
- You are ready to build your story in public with Reels and Shorts, consistently.
- You can join every bootcamp.
- You can be there in person for Demo Day on November 27.
- You are still at the idea stage with no product in hand.
- You are not looking for market access and distribution.
- You cannot commit to the full six-bootcamp program or to Demo Day.
Everything to build a brand that breaks through.
Six focused bootcamps
Work directly with founders, operators, and partners who have built massive F&B brands.
A build-in-public engine
Daily Reels and Shorts that turn your progress into an audience.
Mentors and partners
Operators, investors, partner access.
Demo Day with investors
Demo Day and investor and partner access on November 27.
A founder community
A tight-knit tribe of builders in the same fight, who push you harder than any mentor can.
Visibility while you build
Weekly spotlights and a story that grows with your brand.
Six sessions. Each one ends with something you build in public.
Positioning and brand
Find your one line and an identity people remember on the shelf.
Unit economics and pricing
Know your real margin and cost per customer, and price to survive fees and discounts.
Performance marketing
Run Meta and Google properly, test creative, and stop paying for reach that does not convert.
Distribution and quick commerce
Choose between D2C, marketplaces, and Zepto, Blinkit and Instamart, then plan your channels.
Product, sourcing and compliance
Sort your supply, order quantities, quality, and the FSSAI and labelling basics.
Investor readiness and Demo Day
Tighten your story, build a deck that holds up, and pitch to real investors.
From application to market-ready brand.
Apply and get selected
Submit your application and go through a selection process built to find high-intent F&B founders.
Join the cohort
Six to eight founders building alongside you. Small enough to know everyone.
Build in public
Every sprint becomes content. Daily Reels and Shorts turn your journey into the show.
Demo Day
Show a market-ready brand and pitch it live to investors and partners.
The pilot calendar.
Apply for the Pilot Batch.
The application is short. You will also share a 60 to 90 second video introducing yourself and your brand. Applications close September 18.
Before you apply.
Does it cost anything, or do you take equity?
No. The pilot is no equity and no funding. It is a pure execution and storytelling sprint.
Is it online or in person?
The program is hybrid. Bootcamps run online and Demo Day on November 27 is in person.
What stage should I be at?
Early. You should have a real product in beta or early sales with your first customers, not just an idea.
What is the time commitment?
Six bootcamps across October 9 to November 27, plus consistent building in public through the sprint.
What does building in public actually mean here?
You share your real progress, decisions, and lessons as daily Reels and Shorts. The build is the show.