The First Build-in-Public Accelerator
for Consumer Brands.
TNBT is a build-in-public accelerator built at the intersection of Shark Tank and Y Combinator, combining intense weekly execution with public storytelling through daily Reels and Shorts. Founders shape their brand through structured sprints, activate in real markets, and build in public as their journey unfolds, episode by episode.
The Next Big Movement
We're building India's most effective build-in-public accelerator.
Build-in-Public
Daily Reels and Shorts turn every sprint into a story your customers can follow.
6-8 Startups Per Batch
Small, tight cohorts so every founder gets real air time, with mentors, with markets, and on camera.
6-8 Week Bootcamps
Structured sprints on brand, packaging, content, distribution, and demo-ready launches.
A new way to accelerate consumer brands.
TNBT is a build-in-public accelerator focused on clarity, speed, and visibility. Each cohort dives deep into a theme. The Pilot Batch and Cohort 1 are both focused on Food & Beverage brands. Founders receive brand sprints, market activations, and public progress content through Reels & Shorts.
Before Cohort 1, we're running a Pilot.
Both the Pilot Batch and Cohort 1 are focused on Food & Beverages. Different terms, same build-in-public DNA: the Pilot proves the format live, the first funded cohort follows right after.
Pilot Batch
Food & Beverages · 6-8 startups
A pure execution and storytelling sprint for the pilot batch.
- Applications Open
- Aug 7, 2026
- Applications Close
- Sept 18, 2026
- Shortlist Announced
- Sept 30, 2026
- Program (6 bootcamps)
- Oct 9 - Nov 27, 2026
- Demo Day + investor / partner access
- Nov 27, 2026
Cohort 1
Food & Beverages · 6 funded startups
Funding on Day 1. An 8-bootcamp accelerator with market activation.
- Applications Open
- Dec 1, 2026
- Applications Close
- Dec 8, 2026
- Structured sprints
- 8 Bootcamps
- Small, focused cohort
- 6 Startups
- With investors & partners
- Demo Day
How TNBT Works
A clear path from application to market-ready brand.
Apply & Get Selected
Submit your application and go through a rigorous selection process designed to find high-intent consumer founders.
Join the Cohort
6-8 founders working alongside you for the entire program. Small enough to know everyone.
Build in Public
Every sprint becomes content. Daily Reels and Shorts turn your journey into the show.
Demo Day
Show a market-ready brand and pitch it live to investors, partners, and the audience you've built.
Why TNBT
Everything you need to build a brand that breaks through.
Funding
₹20-25 Lakhs for 6-8% equity (Cohort 1).
Brand Acceleration
Positioning, packaging, and narrative.
Content & Visibility
Daily Reels and weekly spotlights.
Market Access
Pop-ups, activations, and customer acceleration.
Mentors & Partners
Operators, investors, partner access.
Founder Community
Tight-knit builder tribe.
Is TNBT Right For You?
- You already have a product
- You want market access & acceleration
- You want brand clarity
- You want to build in public